Welcome to Trá, an ethical tea and coffee brand ran by two ex-Army veterans who served their country for over 42 years, including 8 tours of duty as UN peacekeepers in countries such as Liberia, Lebanon, and Chad. Our experiences witnessing the struggles of people in underprivileged nations inspired us to create a brand that not only provides a great cup of tea and coffee but also supports growers in these countries to sell their products into European markets.
At Trá, we take great pride in our commitment to ethical and
sustainable tea and coffee production. That's why we've joined the Ethical Tea Partnership and roast our own coffee in-house, ensuring quality control at
When you choose Trá, you support a brand with a meaningful story and a mission to make a positive impact in the world. Our experience as UN
peacekeepers and years of service to the state inspired us to continue this mission through Trá, believing that ethical and sustainable production can create a better future for growers in underprivileged countries.
We also collaborate with charities that align with our values, continually expanding our impact.
Choose Trá for a delicious beverage and support a brand with a meaningful story and a mission to make a difference in the world.
Gorgeous tastes from across the globe!
We have a deep respect for the passion and tradition behind tea and coffee and source ingredients from the best growers and producers in the world. Our drinks are absolutely delish and we'd know, we help ourselves on the daily ;)
We roast premium coffee from Brazil, Guatemala, and Columbia, and hand blend quality tea from China, Japan and India. We love to innovate and create, and have even blended tea with Irish seaweed!